MARKETING BUSINESS SUMMIT 2024

7° EDIZIONE - 15 e 16 NOVEMBRE a MILANO
SEO EDITION

EDIZIONE VERTICALE E AVANZATA SULLA SEO
SOLO SEO | EVENTO SOLO IN INGLESE (NO TRADUZIONE)

SEO EDITION 2024 A MILANO

Edizione speciale con ospiti internazionali SEO - CONTENT - AI

Masterclass SEO Advanced 15 & 16 novembre Milano

Il Marketing Business Summit 2024 si terrà a Milano il 15 & 16 novembre e sarà un evento verticale SOLO SULLA SEO!

L’evento sarà solo in lingua INGLESE (no traduzione in italiano).

Marketing Business Summit
Technical SEO EDITION

Workshop intensivo, avanzato e pratico durante il quale potrai interagire con i relatori per chiedere consigli e sciogliere dubbi tecnici avanzati sulla SEO. Verranno mostrate metodologie, tecniche, casi studio e pratiche scientifiche sul posizionamento nei motori di ricerca!

15 E 16 NOVEMBRE 2024
Orario 15 NOVEMBRE: 9:00-13:00 / 14:30- 19:00
Orario 16 NOVEMBRE: 9:00 -13:00
Location: Hotel RAMADA MILANO
Certificato di presenza digitale
Lingua del corso: Inglese - NO RECORDING

Perchè partecipare all'edizione SEO 2024?

Potrai apprendere casi studio, esempi, consigli da subito replicabili di alcuni tra i più grandi esperti SEO

Talk unici, non teorici, né markettari

Il 90% delle ricerche mondiali avviene sui motori di ricerca. Comprendere le tecniche, il funzionamento e come aumentare la propria visibilità online è cruciale!

Capirai, in MODO CONCRETO E PRATICO, come sfruttare la SEO per ottenere LEAD, VENDITE e aumentare il fatturato.

“Un percorso avanzato sulla SEO moderna!”

ALGORITMI

LINK & DIGITAL PR

MACHINE LEARNING + AI

TECHNICAL SEO

LOCAL SEO

SEO CONTENT

CASI STUDIO

TEST SEO & TIPS

UN EVENTO IMPERDIBILE

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Partecipanti a MILANO

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SPEAKERS

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EXHIBITORS

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MASTERCLASS

SPEAKERS 2024

Abbiamo selezionato i migliori relatori SEO. Relatori Internazionali per avere casi studio reali e concreti!

Lily Ray

Vice President of SEO Strategy at Amsive
[from New York, USA]

Arnout Hellemans

SEO Specialist
[from Amsterdam, Netherlands]

Craig Campbell

SEO Evangelist
[from Glasgow, Scotland]

Lauren Henley

Digital PR Consultant at Impression
[from Preston, United Kingdom]

Marco Giordano

SEO Specialist & Data Analyst Consultant [from Zurich, Switzerland]

Omi Sido

Senior Technical SEO at Canon Europe [from London, United Kingdom]

Gianluca Fiorelli

Senior Strategic and International SEO Consultant
[from Valencia, Spain]

Samuel Schmitt

Founder of thruuu
[from France]

Gus Pelogia

Senior SEO Product Manager @ Indeed
[from UK]

Casi studio reali

I docenti mostreranno step by step casi studio di successo replicabili in ambito SEO

Precedente

Successivo

LE NOSTRE 3 CARATTERISTICHE PRINCIPALI

TOP SPEAKER

Portiamo in Italia alcuni tra i più esperti speaker in Digital Marketing e Business, quindi l’unica occasione per conoscerli ed ascoltarli è venire al Marketing Business Summit.

NO MARKETTE

Gli speech sono tutti pratici e basati sull’esperienza professionale dei relatori: non ci sono markette o contenuti autopromozionali. Non interessano a nessuno.

seo avanzata

Due giornate dove avrai modo di confrontarti con i migliori SEO. Dalla SEO Tecnica alla strategia ai casi studio pratici e concreti!

Dicono di noi

PROGRAMMA SEO EDITION
15 & 16 NOVEMBRE 2024

Evento in lingua inglese! Hotel Ramada Milano

1° GIORNO
15 novembre 2024
2° GIORNO
16 novembre 2024

09.00 - Accreditation - Please arrive with your identity card

masterclass advanced seo

Arnout Hellemans

9.30 - 11.00

SEO in practice - Advanced SEO

Speech in English:

Javascript SEO auditing
Crawling and rendering
Site performance/ cwv
How to prioritise tech seo findings
How to assess the impact of tech seo in €€€
How to communicate to C level and get tech seo implemented
Free and paid stack for tech seo

11:00 - 11.30 COFFEE BREAK

COFFEE BREAK

Marco Giordano

11.30 - 13.00

Analytics, Content Management & SEO

Speech in English:

Advanced SEO Auditing – Using GSC, GA4 and other data sources to drive SEO and business decisions
Content Management 101 – Measuring Decay/Finding Evergreen pages and preventing risk in SEO
Creating Robust Systems & Processes – Using BigQuery + other tools to create powerful SEO monitoring systems.

13:00 - 14.00 Lunch break

pausa pranzo libera / lunch break

Lily Ray

14.00 - 15.30

Strategic SEO

Speech in lingua inglese / Speech in English:

What changed this year in SEO
AI Revolution – latest research
Outcomes of Google’s 2024 updates
SEO winners & what they are doing
The impact of forums on SEO
Google Discover tips & tricks

15:30 - 16.00 COFFEE BREAK

COFFEE BREAK

Lauren Henley

16.00 - 18:30

Link Building + Digital PR - Boost for SEO

Speech in English:

Digital PR and Link Building at 2025

Discovery – How to analyse audience, industry, traffic opportunities and your commercial goals, to identify the key areas where link building can have the most significant impact.

Strategy – How to turn the learnings from your Discovery phase into a solid strategy. Combining technical and business insights with the current news landscape creates a long-term strategy to drive links and referral traffic to those key commercial pages. While we plan how to drive external links to target pages, we also assess internal links and site architecture to maximise link equity.
Implementation – How to use a blend of planned and reactive techniques that drive backlinks to your target pages.

Reporting – Showing the impact of your link-building activity.

4° Speaker together + 2° Special Guest

Gianluca Fiorelli

Omi Sido

Arnout Hellemans

Lauren Henley

Marco Giordano

Lily Ray

18.30 - 19:00

real time sites analysis + q&A

Speech in English:

Real-time site analysis
Answering SEO questions
Advanced SEO TIPS

Networking

seo networking

09.00 - Accreditation - Please arrive with your identity card

masterclass advanced SEO case studies

Samuel Schmitt

9.30 - 10.00

Doubling Traffic: The 3 SEO Strategies That Transformed My SaaS Business

Speech in English:

Discover the three proven growth strategies I implemented over the past 12 months on my SaaS website. These strategies not only doubled our traffic but also increased our conversion rate and attracted over 20,000 new users through the power of SEO.

In this session, I’ll detail how to:

– Create engaging and valuable free tools
– Optimize bottom-of-funnel (BOFU) content
– Leverage the power of topic clusters

Join us for an in-depth look at these tactics and learn how to apply them for your own SaaS growth.

Craig Campbell

10.00 - 10.30

Case Study bomb

Speech in English:

Craig will show you a novel and truly incredible case study. Step by step you will discover mind-blowing SEO techniques to get results… bomb!

Gus Pelogia

10.30 - 11.00

How to use LLMs to build your own advanced SEO tools

Speech in English:

Large language models are taking over SEO. There are a lot of simple and complex activities that can automated by combining LLMs and Google Colab, a Python notebook with tons of preinstalled packages.

This means SEOs can run notebooks without writing a single line of code. On this talk, we’ll go through packages and algorithms to leverage and show step-by-step how to build unique tools for you use case.

Use cases:

Map Related Pages at scale – Combining Screaming Frog, ChatGPT and Google Colab, extract vector embeddings and find related pages for thousands of URLs in minutes
Peak vs Worse Traffic – Find out when pages had their best and worse month just by uploading a sheet with all months. Then, you can analyse the reasons behind the change.
Content Decay – Look at content decay at scale, finding which pages are trending up or down over a long periods (as oppose to just do a before and after comparison).

11:00 - 11.30 COFFEE BREAK

COFFEE BREAK

Arnout Hellemans

11.30 - 12.00

How to build a business case for cwv and make 50+ mln extra revenue.

Speech in English:

Arnout will share the story of how he developed a business case for improving Core Web Vitals (CWV) for one of the largest consumer banks in Europe. He will explain step by step how he aligned the impact of these improvements with the bank’s objectives, ultimately creating a strong business case with a projected impact of xx million euros

Gianluca Fiorelli

12.00 - 12.30

From Setback to Surge: A Powerful SEO Recovery Case Study

Speech in English:

Following a dramatic surge in organic visibility, this case study reveals how a website made a successful comeback after a Core Update.

Dive into effective strategies to avoid common SEO missteps, learn how to pinpoint the true causes of traffic declines during major algorithm shifts, and discover the deeper meaning of quality beyond just content.

SEO Round Table

12.30 - 13.00

seo Roundtable and Q&A session

Networking

seo networking

Location MILANO

HOTEL RAMADA - Milano

Hotel RAMADA MILANO

Le Masterclass si terranno presso Hotel Ramada di Milano

Indirizzo: Via Stamira d’Ancona, 27, 20127 Milano MI – 15 & 16 NOVEMBRE 2024

Dove Dormire

Scopri gli hotel convenzionati

Dove Mangiare

Ristoranti e Bar in zona

Come Arrivare?

Indicazioni per l'Hotel Melia

CONTATTACI

Hai domande o dubbi? Contattaci!

Alcune foto dell'edizione 2023

SPONSOR EDIZIONE 2024

Vuoi dare visibilità alla tua attività? Vuoi essere Sponsor di uno degli eventi più innovativi e moderni in Italia?

Inviaci un e-mail o compila il form di contatto per richiedere la sponsorship! Potrai avere il tuo stand per l’evento del 15 e 16 novembre a Milano.

OGANIZZATO DA

MAIN SPONSOR

GOLD SPONSOR

Partner

Prenota ora il tuo posto!

Perchè UNIRTI a noi?

casi studio reali

Investi sul tuo business e sulla tua formazione con COMPETENZE CONCRETE e METODOLOGIE dei migliori esperti INTERNAZIONALI

tips pratici

Potrai apprenderi TIPs pratici da applicare subito al tuo business o alla tua realtà aziendale!

networking

Interagisci con relatori, sponsor e partecipanti e fatti influenzare dal magico mondo di MBSummit

INFO&CONTATTI

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