MARKETING BUSINESS SUMMIT 2024

7° EDITION - MILAN, 15th&16th NOVEMBER
SEO EDITION

VERTICAL AND ADVANCED EDITION ON SEO | ONLY IN ENGLISH

SEO EDITION 2024 | MILAN

Special edition with International guests SEO - CONTENT - AI

Masterclass Advanced SEO 15 & 16 NOVEMBER Milan

The Marketing Business Summit 2024 will be held in Milan in November 15th & 16th and will be a vertical event ONLY about SEO!

The event will be only in ENGLISH.

Marketing Business Summit
Technical SEO EDITION

Intensive, advanced, and hands-on workshops where you’ll have the opportunity to interact with speakers for advice and solve advanced technical doubts about SEO. Methodologies, techniques, case studies, and scientific practices on search engine ranking will be showcased.

Why participate in the SEO 2024 edition?

You will learn from case studies, examples, and immediately actionable advice from some of the world’s leading SEO experts.

Unique talks that are neither theoretical nor marketing-focused.

90% of global searches occur on search engines. Understanding the techniques, how they work, and how to increase your online visibility is crucial!

You will understand, IN A CONCRETE AND PRACTICAL WAY, how to leverage SEO to generate LEADS, SALES, and increase revenue.

“An advanced journey through modern SEO!

ALGORITHMS

LINK & DIGITAL PR

MACHINE LEARNING

TECHNICAL SEO

LOCAL SEO

SEO CONTENT

CASI STUDIO

TEST SEO & TIPS

AN UNMISSABLE SEO EVENT

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Attendees in MILAN

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SPEAKERS

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EXHIBITORS

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MASTERCLASS

SPEAKERS 2024

We have selected the best SEO speakers. International speakers to provide real and tangible case studies!

Lily Ray

Vice President of SEO Strategy at Amsive
[from New York, USA]

Arnout

Arnout Hellemans

SEO Specialist
[from Amsterdam, Netherlands]

Craig Campbell

SEO Evangelist
[from Glasgow, Scotland]

Marco Giordano

SEO Specialist & Data Analyst Consultant
[from Zurich, Switzerland]

Lauren Henley

Digital PR Strategy at JBH
[from Preston, UK]

Omi Sido

Senior Technical SEO at Canon Europe
[from London, UK]

Gianluca Fiorelli

Senior Strategic and International SEO Consultant
[from Valencia, Spain]

Samuel Schmitt

Founder of thruuu
[from France]

Speaker under definition

SEO Tech

Real Case Studies

The speakers will showcase step by step replicable successful case studies in the field of SEO

OUR 3 MAIN FEATURES

TOP SPEAKERS

Most of the speakers have never attended other Italian events, so the only chance to meet and listen to them is to come to the Marketing Business Summit.

TIPS

Talks are all practical and based on the speakers’ professional experience-there is no self-promotional content. No one is interested in them.

PRACTICAL CASE STUDIES

The case studies and content of the speeches contain useful and replicable advice: they do not refer to mega-multinationals, which have budgets and resources that are far away from the majority of business realities.

What they say about us

SEO EDITION PROGRAM
November 15 & 16, 2024

Program under definition – Event in English without translation!

09.00

masterclass advanced seo

Lily Ray

9.30 – 11.00

SEO – advanced tecnical – under definition

Speech in lingua inglese / Speech in English:

  • What changed this year in SEO
  • AI Revolution – AI overviews
  • Google SGE
  • Knowledge Graph &  Knowledge Panel
  • Entity SEO and its impact on E-A-T
  • Google’s UPDATE 
  • ….
  •  

11:00 – 11.30

COFFEE BREAK

Marco Giordano

11.30 – 13.00

Technical SEO – Artificial Intelligence – AI

 Speech in English: 

  • Advanced SEO Audit – Using GSC, GA4 and other data sources to drive SEO and business decisions
  • Content Management 101 – Measuring Decay/Finding Evergreen pages and preventing risk in SEO
  • How to summarize a website – Classifying websites with AI and Knowledge Graphs 

13:00 – 14.00

pausa pranzo libera / lunch break

Arnout

Arnout Hellemans

14.00 – 15.30

SEO in practice – Advanced SEO under definition

Speech in English: 

  •  javascript seo auditing

  • crawling and rendering

  • site performance/ cwv

  •  how to prioritise tech seo findings

  •  how to assess the impact of tech seo in €€€

  • how to communicate to C level and get tech seo implemented

  •  free and paid stack for tech seo

15:30 – 16.00

COFFEE BREAK

Lauren Henley

16.00 – 18:30

Link Building + Digital PR – Boost for SEO

 Speech in English: 

Digital PR and Link Building at 2025

  • Discovery – How to analyse audience, industry, traffic opportunities and your commercial goals, to identify the key areas where link building can have the most significant impact. 
  • Strategy – How to turn the learnings from your Discovery phase into a solid strategy. Combining technical and business insights with the current news landscape creates a long-term strategy to drive links and referral traffic to those key commercial pages. While we plan how to drive external links to target pages, we also assess internal links and site architecture to maximise link equity.  
  • Implementation – How to use a blend of planned and reactive techniques that drive backlinks to your target pages.
  • Reporting – Showing the impact of your link-building activity.

4° Speaker together + 2° Special Guest

Gianluca Fiorelli

Omi Sido

Arnout

Arnout Hellemans

Lauren Henley

Marco Giordano

Lily Ray

18.30 – 19:00

real time sites analysis + q&A

 Speech in English: 

  • Real-time site analysis
  • Answering SEO questions
  • Advanced SEO TIPS

Networking

seo networking

09.00

masterclass advanced case studies

Samuel Schmitt

9.30 – 10.00

Doubling Traffic: The 3 SEO Strategies That Transformed My SaaS Business

 Speech in English:

Discover the three proven growth strategies I implemented over the past 12 months on my SaaS website. These strategies not only doubled our traffic but also increased our conversion rate and attracted over 20,000 new users through the power of SEO.

In this session, I’ll detail how to:

– Create engaging and valuable free tools
– Optimize bottom-of-funnel (BOFU) content
– Leverage the power of topic clusters

Join us for an in-depth look at these tactics and learn how to apply them for your own SaaS growth.

Craig Campbell

10.00 – 10.30

Case Study bomb – under definition

 Speech in English:

Craig will show you a novel and truly incredible case study. Step by step you will discover mind-blowing SEO techniques to get results… bomb!

Gianluca Fiorelli

10.30 – 11.00

advanced seo case study – under definition

 Speech in English:

  • ….
  • ….

11:00 – 11.30

COFFEE BREAK

Speaker in definizione

11.30 – 12.00

advanced seo case study – under definition

Speech in English:

  • ….
  • ….

Speaker in definizione

12.00 – 12.30

advanced seo case study – under definition

 Speech in English:

  • ….
  • ….

Speaker in definizione

12.30 – 13.00

advanced seo case study – under definition

Speech in English:

  • ….
  • ….

Networking

seo networking

TICKET MBSUMMIT 2024

70% off until June 2nd.

70% off untilJune 2nd.

INSTEAD OF

€ 669

WHAT AM I PURCHASING?

Entry for November 15 & 16 – Milan – to 2 days of high-level SEO training

Slides of the event & Case studies

Bonus Pack: All videos from previous editions

Purchase now for ONLY 99€ instead of 669€.

HOW CAN I PAY?

PayPal, Credit Card, or Bank Transfer

Acquista Ora in Offerta

You can pay with PayPal, Credit Card, or Postepay.

If you need to pay by BANK TRANSFER, send us an email at info@mbsummit.it, and we will provide you with the payment details.

Location MILAN

HOTEL RAMADA - Milano

Hotel RAMADA MILANO

The Masterclasses will be held at the Ramada Hotel in Milan

Address: Via Stamira d’Ancona, 27, 20127 Milano MI – November 15 & 16, 2024

CONTACT US

Some photos from the 2023 edition

SPONSOR EDIZIONE 2024

Do you want to give visibility to your business? Do you want to be a Sponsor of one of the most innovative and modern events in Italy? Hurry up: send us an e-mail or fill out the contact form to request sponsorship

ORGANIZED BY

MAIN SPONSOR

GOLD SPONSOR

Partner

Why do you have to join us?

real case studies

Invest in your business and training with CONCRETE COMPETENCES and METHODOLOGIES from top INTERNATIONAL experts

practical tips

You will learn practical TIPs that you can apply immediately to your business or corporate reality!

networking

Interact with speakers, sponsors and attendess and be influenced by the magical world of MBSummit

Lily Ray

Vice President of SEO Strategy at Amsive

Lily Ray is the VP of SEO Strategy and Research. at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs.

Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies.

Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.