MARKETING BUSINESS SUMMIT 2024
7° EDITION - MILAN, 15th&16th NOVEMBER
SEO EDITION
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Intensive, advanced, and hands-on workshops where you’ll have the opportunity to interact with speakers for advice and solve advanced technical doubts about SEO. Methodologies, techniques, case studies, and scientific practices on search engine ranking will be showcased.
You will learn from case studies, examples, and immediately actionable advice from some of the world’s leading SEO experts.
Unique talks that are neither theoretical nor marketing-focused.
90% of global searches occur on search engines. Understanding the techniques, how they work, and how to increase your online visibility is crucial!
You will understand, IN A CONCRETE AND PRACTICAL WAY, how to leverage SEO to generate LEADS, SALES, and increase revenue.
“An advanced journey through modern SEO!”
We have selected the best SEO speakers. International speakers to provide real and tangible case studies!
The speakers will showcase step by step replicable successful case studies in the field of SEO
Most of the speakers have never attended other Italian events, so the only chance to meet and listen to them is to come to the Marketing Business Summit.
Talks are all practical and based on the speakers’ professional experience-there is no self-promotional content. No one is interested in them.
The case studies and content of the speeches contain useful and replicable advice: they do not refer to mega-multinationals, which have budgets and resources that are far away from the majority of business realities.
Event in English without translation!
Speech in English:
Javascript SEO auditing
Crawling and rendering
Site performance/ cwv
How to prioritise tech seo findings
How to assess the impact of tech seo in €€€
How to communicate to C level and get tech seo implemented
Free and paid stack for tech seo
Speech in English:
Speech in lingua inglese / Speech in English:
Speech in English:
Digital PR and Link Building at 2025
Speech in English:
Speech in English:
Discover the three proven growth strategies I implemented over the past 12 months on my SaaS website. These strategies not only doubled our traffic but also increased our conversion rate and attracted over 20,000 new users through the power of SEO.
In this session, I’ll detail how to:
– Create engaging and valuable free tools
– Optimize bottom-of-funnel (BOFU) content
– Leverage the power of topic clusters
Join us for an in-depth look at these tactics and learn how to apply them for your own SaaS growth.
Speech in English:
Craig will show you a novel and truly incredible case study. Step by step you will discover mind-blowing SEO techniques to get results… bomb!
Speech in English:
Large language models are taking over SEO. There are a lot of simple and complex activities that can automated by combining LLMs and Google Colab, a Python notebook with tons of preinstalled packages.
This means SEOs can run notebooks without writing a single line of code. On this talk, we’ll go through packages and algorithms to leverage and show step-by-step how to build unique tools for you use case.
Use cases:
Speech in English:
Arnout will share the story of how he developed a business case for improving Core Web Vitals (CWV) for one of the largest consumer banks in Europe. He will explain step by step how he aligned the impact of these improvements with the bank’s objectives, ultimately creating a strong business case with a projected impact of xx million euros
Speech in English:
Following a dramatic surge in organic visibility, this case study reveals how a website made a successful comeback after a Core Update.
Dive into effective strategies to avoid common SEO missteps, learn how to pinpoint the true causes of traffic declines during major algorithm shifts, and discover the deeper meaning of quality beyond just content.
The Masterclasses will be held at the Ramada Hotel in Milan
Address: Via Stamira d’Ancona, 27, 20127 Milano MI – November 15 & 16, 2024
Do you want to give visibility to your business? Do you want to be a Sponsor of one of the most innovative and modern events in Italy? Hurry up: send us an e-mail or fill out the contact form to request sponsorship
Invest in your business and training with CONCRETE COMPETENCES and METHODOLOGIES from top INTERNATIONAL experts
You will learn practical TIPs that you can apply immediately to your business or corporate reality!
Interact with speakers, sponsors and attendess and be influenced by the magical world of MBSummit
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