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You will learn case studies, examples, immediately replicable advice from some of the world’s leading digital marketing experts.
“The Marketing Business Summit is the event that brings International speakers to the Italian stage.”
Make the most of your time at the event: learn from renowned professionals, network with attendees, check out sponsor booths, and engage in discussions with speakers during breaks.
Are you ready to be inspired by those who, thanks to Digital Marketing, have made it?
We have selected the best speakers who come from both large companies and from experience with P.M.I. and agencies.
Most of the speakers have never attended other Italian events, so the only chance to meet and listen to them is to come to the Marketing Business Summit.
Talks are all practical and based on the speakers’ professional experience-there is no self-promotional content. No one is interested in them.
The case studies and content of the speeches contain useful and replicable advice: they do not refer to mega-multinationals, which have budgets and resources that are far away from the majority of business realities.
Invest in your business and training with CONCRETE COMPETENCES and METHODOLOGIES from top INTERNATIONAL experts
You will learn practical TIPs that you can apply immediately to your business or corporate reality!
Interact with speakers, sponsors and attendess and be influenced by the magical world of MBSummit
The reception lasts the whole morning and you will be given a bag with gadgets and an entrance badge.
All talks will be in English with simultaneous translation
Some useful information for you to live the best event experience
Google is a Child, Thirsty for Knowledge. Here’s How You Educate and Boost your E-E-A-T” would include getting in the Knowledge Graph which also means getting a Knowledge Panel.
This presentation will explore the potential of AI and its ability to revolutionize SEO. We will discuss how AI can be used to generate content, automate tasks, and improve SEO performance.
We will also go through various types of tasks which AI can help with while doing SEO, including tools such as ChatGPT, natural language processing, and artificial neural networks. Join us to learn more about how AI can help you take your SEO strategies to the next level.
Martin is Developer Relations Search & Web ecosystem at Google and in this talk he will explain the pitfalls of Javascript at SEO level.
A website that has Js issues can create problems in conversions, loading times and this can become a disaster for the Marketing team.
Martin will explain how to exploit the potential of Javascritp and how best to optimise it for SEO.
Coffee break: relax, meet sponsors and do networking.
In this session, Luke shares his proven GA4 customisations and optimisations to provide powerful insights to help you grow ecommerce sales, improve conversion and UX.
One of the most amazing moment of the event: 3 advanced, step-by-step case studies from which to learn replicable techniques and methodologies for your business. 3 speakers in succession and, at the end, unlimited Q&A 🙂
Simultaneous translation in English
🗣️ Mircha Emanuel D’AngeloYou’ve never seen your e-commerce this fast and secure before!
🗣️ Emil Novakov:How to improve your Core Web Vitals by 20+ points thanks to your visual contents
🗣️ Roberto Tarzia:How I increased the MRR of an SME by 70 per cent, without making them lift a finger. I’ll show you how I did it!
Meet the sponsors, network and recharge your batteries with lunch in the hotel grounds.
Simultaneous translation in English
In this talk we will show you in a practical and concrete way how we created a successful company by identifying a market neeed.
We will show you the business model, methods and strategies that have enabled us to scale and achieve tangible results.
The Norma’s Teaching case.
Coffee break: relax, meet sponsors and do networking.
Simultaneous translation in English
Do you want to know how I achieved success as an entrepreneur with an annual turnover of $110 million?
Do you want to learn from my experiences, knowledge, mistakes and entrepreneurial strategies accumulated over a 38-year career?
Then don’t miss this opportunity, in this talk I will teach you how to create a successful business, mistakes to avoid and the entrepreneur’s mindset.
In this talk I’ll show new findings from a recent meta-analysis of ‘full-funnel’ campaigns globally, and highlights practical guidance on how brands can generate incremental and cost efficient business outcomes through combining upper and lower funnel strategies across Meta platforms.
In particular, we will see how you can exploit new AI-based campaigns, Advantage+ Shopping Campaigns, and how to leverage Reels to make Branding and Performance targets.
Simultaneous translation in English
The question that is often asked of those who work in User Experience is: how much is it worth in numbers? Can it be measured?
Let me tell you the case of Chitè Milano, an e-commerce that not only increased conversions thanks to a research carried out with a scientific method, but also improved the perception of the brand’s values.
When UX meets behavioral sciences: from the speech, you will get an effective method to improve websites and e-commerce.
Stay with us, meet all the attendees, sponsors and speakers.
The reception lasts the whole morning.
All talks will be in English with simultaneous translation
Some more useful information for you to enjoy the event.
Simultaneous translation in English
It would be fantastic to have a formula that allows scaling an e-commerce up to a million euros without risk.
Well, magic formulas don’t exist, but in my talk I will show you the 4 key fundamentals that allow for sustainability and aim for scaling an e-commerce up to 1 million. This is a set of tests, mistakes, failures and successes that I experience every day on the e-commerce that I follow and that I want to share with you in this speech
Coffee break: relax, meet sponsors and network.
I show you how to produce useful content for your users with a strategic plan to increase the visibility of your brand.
One of the most amazing of the Summit: 3 advanced, step-by-step case studies from which to learn replicable techniques and methodologies for your business. 3 speakers in succession and at the end unlimited Q&A 🙂
Simultaneous translation in English
🗣️ Fabrizio Leo: How we scaled the infrastructure of an SME: from 100,000€ to 7 Million per month turnover!
🗣️ Luca Marras: How we increased the delivery rate of critical transactional emails by up to 99%.
🗣️ Antonio Palladino & Rachele Politi : TikTok that rocks: how to intercept Gen Z on TikTok? A step-by-step case study with insights and strategies to apply immediately!
Meet the sponsors, network and recharge your batteries with lunch in the hotel grounds.
For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In this presentation, Rand will show what’s happening to the web in government policy, privacy changes, tech shifts, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond.
Link building is a very discussed technique in the SEO world… I’ll show you how to harness the power of DIGITAL PR campaigns to get incredible links on the SEO side and phenomenal links for your brand.
You will learn the methods, techniques and tips I use every day to create viral DIGITAL PR campaigns that will help your BRAND and your online visibility.
Coffee break: relax, meet sponsors and network.
Started in his garage with no capital and generated over 130 million EUR of net sales online in Europe.
Simon will give us a lecture about his beginnings, problems and mistakes. He will tell very interesting anecdotes and stories along the way and present tricks on how to help yourself and how not to repeat his mistakes.
In the lecture you will learn:
– tips on how to start a business and develop an idea
– how to help each other and how to think
– how to avoid mistakes
– how to grow your sales
– real case studies with numbers
Want to scale your SEO efforts but don’t know how to delegate effectively?
Then this is the talk for you! I will show you how to identify tasks that can be delegated, how to assign responsibilities effectively and how to monitor and manage work to achieve your SEO goals. I will also show you how to create a corporate culture that encourages delegation and employee growth. In addition, I will show you how to use automation tools to simplify and optimise the delegation process.
Simultaneous translation in English
Marcello is a YouTuber and CEO of an influencer marketing company. In this talk, he will discuss how the world of content has evolved in recent years and why it is crucial for companies to invest in communities now, by learning how to properly manage their editorial plan. He will provide tips and case studies that can be applied to your business.
With online marketing constantly fluctuating, it’s no secret that the way we feel and think about digital marketing, our business, and daily operations also fluctuates, doubt or trust, fear or courage, sadness or happiness.
Every marketer had to walk this path at some point. How do we unchain the fight in us in order to remain steady and faithful to the vision of why we started in the mix of mixed emotions, such is the aim of Steven’s talk.
Stay with us, meet all attendees, sponsors and speakers.
Do you want to give visibility to your business? Do you want to be a Sponsor of one of the most innovative and modern events in Italy? Hurry up: send us an e-mail or fill out the contact form to request sponsorship!
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