MARKETING BUSINESS SUMMIT 2023

6TH EDITION 2023
video recording

DIGITAL MARKETING EVENT

MAY 19th and 20th 2023 | video recording

PURCHASE ENGLISH-LANGUAGE RECORDINGS

Relive the 6th 2023 Marketing Business Summit, videos and slides from the 2-day event!

SEO

Practical examples and SEO success stories

E-COMMERCE & CRO

Find out how to get your e-commerce off the ground

Power Social ADS

Scale your Facebook campaigns, Instagram Ads, Tik Tok Ads

SOCIAL MEDIA marketing

Practical methodologies for getting your online business off the ground

growth hacking

Scale your business

Lead generation

Improve your leads and revenue

Content Creation

Learn how to create and manage content that rocks!

Why attend? VIDEO RECORDING

You will learn case studies, examples, immediately replicable advice from some of the world’s leading digital marketing experts.

“The Marketing Business Summit is the event that brings International speakers to the Italian stage.”

Make the most of your time at the event: learn from renowned professionals, network with attendees, check out sponsor booths, and engage in discussions with speakers during breaks.

Are you ready to be inspired by those who, thanks to Digital Marketing, have made it?

Invest in your education, invest in yourself, and get your business off the ground!

A COOL EVENT

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Attendees

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SPEAKERS

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EXHIBITORS

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NATIONALITIES

SPEAKERS 2023

We have selected the best speakers who come from both large companies and from experience with P.M.I. and agencies.

Martin Splitt

Developer Relations @Google

Rand Fishkin

CEO @SparkToro

Deepak Shukla

Founder @ Pearl Lemon Group

Omar Bragantini

Head of Growth @Marketers Accelerator

Luke Carthy

Ecommerce SEO & CRO Consultant

Maria Sibirtseva

Content Team Lead @ Depositphotos

Michał Suski

Founder @Surfer

Jason Barnard

The Brand SERP Guy

Emil Novakov

CEO @Scaleflex

Antonio Palladino

Strategist @Instilla

Norma Cerletti

Co-Founder @Norma's Teaching

Luisella Giani

EMEA Senior Director @Oracle

Mirco Gasparotto

Presidente @Arroweld Italia SPA

Fabrizio Leo

CEO @Flamenetworks

Neha Divanji

ADS Specialist

Benjamin Wenner

Google Ads Specialist

Mads Singers

Business Owner

Fery Kaszoni

Managing Director @Search Intelligence

Bojan Maric

Co-Founder @Workello

Alice Bush

Co-Founder @Ritualmente

Michael Carbone

Co-Founder @Norma's Teaching

Luca Marras

Deliverability Specialist

Roberto Tarzia

co-fondatore e COO @ Active Powered

Mircha Emanuel D’Angelo

Senior Full-stack Developer @Netsons

Marcello Ascani

Content creator, Youtuber | CEO @ Flatmates

Steven Dossou

TEDx Motivational Speaker, Coach, Author, Founder of Sail Force Catalyst

Matteo Tibolla

UX Researcher | Consulente Digital [neuro]Marketing

Tommaso Bianchini

Account Manager | Ecommerce & Retail @META

Rachele Politi

Social Media Manager @ Instilla

Simon Terbovšek

CEO @Cartfox and DFVU

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Valentina Turchetti

Co-Founder @YourDigitalWeb

* All trademarks belong to their rightful owners; third party trademarks, logos, product names, trade names, corporate names and company names mentioned are trademarks of their respective owners or registered trademarks of other companies and have been used for explanatory purposes only

OUR 3 MAIN FEATURES

TOP SPEAKERS

Most of the speakers have never attended other Italian events, so the only chance to meet and listen to them is to come to the Marketing Business Summit.

TIPS

Talks are all practical and based on the speakers’ professional experience-there is no self-promotional content. No one is interested in them.

PRACTICAL CASE STUDIES

The case studies and content of the speeches contain useful and replicable advice: they do not refer to mega-multinationals, which have budgets and resources that are far away from the majority of business realities.

WHAT DO THEY SAY ABOUT US?

Why do you have to join us?

real case studies

Invest in your business and training with CONCRETE COMPETENCES and METHODOLOGIES from top INTERNATIONAL experts

practical tips

You will learn practical TIPs that you can apply immediately to your business or corporate reality!

networking

Interact with speakers, sponsors and attendess and be influenced by the magical world of MBSummit

VIDEO RECORDING ONLINE

08.30 - 9.15

WELCOME TO THE MBSummit

The reception lasts the whole morning and you will be given a bag with gadgets and an entrance badge. 

Google (Android 12L)All talks will be in English with simultaneous translation

Marco Maltraversi

Valentina Turchetti

9.15 - 9.30

Introduction to the Marketing Business Summit 2023

Some useful information for you to live the best event experience 

Jason Barnard

9.30 -10.00

How to get a Knowledge Panel on Google in three simple steps

Google is a Child, Thirsty for Knowledge. Here’s How You Educate and Boost your E-E-A-T” would include getting in the Knowledge Graph which also means getting a Knowledge Panel.

Michał Suski

10.00 - 10.30

Unleashing the AI revolution in SEO [chatgpt, NPL]

This presentation will explore the potential of AI and its ability to revolutionize SEO. We will discuss how AI can be used to generate content, automate tasks, and improve SEO performance.

We will also go through various types of tasks which AI can help with while doing SEO, including tools such as ChatGPT, natural language processing, and artificial neural networks. Join us to learn more about how AI can help you take your SEO strategies to the next level.

Martin Splitt

10.30 - 11.00

JavaScript that every SEO should know + Q&A

Martin is Developer Relations Search & Web ecosystem at Google and in this talk he will explain the pitfalls of Javascript at SEO level.

A website that has Js issues can create problems in conversions, loading times and this can become a disaster for the Marketing team.

Martin will explain how to exploit the potential of Javascritp and how best to optimise it for SEO.

11.00 - 11.30

BREAK&COFFEE

Coffee break: relax, meet sponsors and do networking. 

Luke Carthy

11.30 - 12.00

How To Use GA4 to Grow Ecommerce Sales & Conversion

In this session, Luke shares his proven GA4 customisations and optimisations to provide powerful insights to help you grow ecommerce sales, improve conversion and UX.

Mircha Emanuel D’Angelo

Emil Novakov

Roberto Tarzia

12.00 - 13.15

DEEP DIVE - CASE STUDIES BOOST!

One of the most amazing moment of the event: 3 advanced, step-by-step case studies from which to learn replicable techniques and methodologies for your business. 3 speakers in succession and, at the end, unlimited Q&A 🙂

Google (Android 12L) Simultaneous translation in English

🗣️ Mircha Emanuel D’AngeloYou’ve never seen your e-commerce this fast and secure before!

🗣️ Emil Novakov:How to improve your Core Web Vitals by 20+ points thanks to your visual contents

🗣️ Roberto Tarzia:How I increased the MRR of an SME by 70 per cent, without making them lift a finger. I’ll show you how I did it!

13.00 - 14.30

lunch break

Meet the sponsors, network and recharge your batteries with lunch in the hotel grounds.

Michael Carbone

Alice Bush

Norma Cerletti

14.30 - 15.00

From scratch to star. How we created a company from scratch thanks to social media.

Google (Android 12L) Simultaneous translation in English

In this talk we will show you in a practical and concrete way how we created a successful company by identifying a market neeed. 

We will show you the business model, methods and strategies that have enabled us to scale and achieve tangible results.

The Norma’s Teaching case.

Maria Sibirtseva

15.00 - 15.30

Key practical principles to boost your content marketing strategy

Luisella Giani

15.30 -16.00

AI-first marketing

16.00 - 16.30

BREAK&COFFEE

Coffee break: relax, meet sponsors and do networking. 

Bojan Maric

16.30 -17.00

0 to 1,500,000 organics/month without backlinks

Mirco Gasparotto

17:00 - 17.30

Entrepreneur at 360°: KNOWLEDGE, MISTAKES, STRATEGIES and BUSINESS ADVICE

Google (Android 12L) Simultaneous translation in English

Do you want to know how I achieved success as an entrepreneur with an annual turnover of $110 million?

Do you want to learn from my experiences, knowledge, mistakes and entrepreneurial strategies accumulated over a 38-year career?

Then don’t miss this opportunity, in this talk I will teach you how to create a successful business, mistakes to avoid and the entrepreneur’s mindset.

Tommaso Bianchini

17.30 - 18.00

Next Era of Growth: META ADS

In this talk I’ll show new findings from a recent meta-analysis of ‘full-funnel’ campaigns globally, and highlights practical guidance on how brands can generate incremental and cost efficient business outcomes through combining upper and lower funnel strategies across Meta platforms.

In particular, we will see how you can exploit new AI-based campaigns, Advantage+ Shopping Campaigns, and how to leverage Reels to make Branding and Performance targets.

Matteo Tibolla

18.00 -18.30

What is the value of User Experience? How Chitè Milano increased conversions of 150%

Google (Android 12L) Simultaneous translation in English

The question that is often asked of those who work in User Experience is: how much is it worth in numbers? Can it be measured?

Let me tell you the case of Chitè Milano, an e-commerce that not only increased conversions thanks to a research carried out with a scientific method, but also improved the perception of the brand’s values.

When UX meets behavioral sciences: from the speech, you will get an effective method to improve websites and e-commerce.

18.30 ...

Networking

Stay with us, meet all the attendees, sponsors and speakers. 

08.30 - 9.15

WELCOME TO THE SECOND DAY

The reception lasts the whole morning.

Google (Android 12L)All talks will be in English with simultaneous translation

Marco Maltraversi

Valentina Turchetti

9.15 - 9.30

Introduction to Day 2 of the mbsummit

Some more useful information for you to enjoy the event.

Valentina Turchetti

9.30 - 10.00

From 0 to 1851 leads with Digital Marketing and over 4M in sales: the Tecsaving case

Neha Divanji

10.00 -10.30

Facebook Power 5 - Use Machine Learning to unlock new phases of Growth

Omar Bragantini

10.30 - 11.00

The ONE MILLION climbing : The formula to bring your e-commerce to the first million.

Google (Android 12L) Simultaneous translation in English

It would be fantastic to have a formula that allows scaling an e-commerce up to a million euros without risk.

Well, magic formulas don’t exist, but in my talk I will show you the 4 key fundamentals that allow for sustainability and aim for scaling an e-commerce up to 1 million. This is a set of tests, mistakes, failures and successes that I experience every day on the e-commerce that I follow and that I want to share with you in this speech

11.00 - 11.30

BREAK&COFFEE

Coffee break: relax, meet sponsors and network. 

Deepak Shukla

11.30 - 12.00

How to scale a content writing team to produce 1 million words/mouth

I show you how to produce useful content for your users with a strategic plan to increase the visibility of your brand.

Fabrizio Leo

Luca Marras

Antonio Palladino

Rachele Politi

12.00 - 13.15

DEEP DIVE - CASE STUDIES BOOST!

One of the most amazing of the Summit: 3 advanced, step-by-step case studies from which to learn replicable techniques and methodologies for your business. 3 speakers in succession and at the end unlimited Q&A 🙂

Google (Android 12L) Simultaneous translation in English

🗣️ Fabrizio Leo: How we scaled the infrastructure of an SME: from 100,000€ to 7 Million per month turnover!

 

🗣️ Luca Marras: How we increased the delivery rate of critical transactional emails by up to 99%.

🗣️ Antonio Palladino & Rachele Politi : TikTok that rocks: how to intercept Gen Z on TikTok? A step-by-step case study with insights and strategies to apply immediately!

13.15 - 14.30

lunch break

Meet the sponsors, network and recharge your batteries with lunch in the hotel grounds.

Benjamin Wenner

14.30 - 15.00

Case Study: How we achieved 300% Revenue Growth on Google Search by implementing a Modern Search Campaign structure.

Rand Fishkin

15.00 -15.30

The End of Marketing Attribution

For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In this presentation, Rand will show what’s happening to the web in government policy, privacy changes, tech shifts, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond.

Fery Kaszoni

15.30 -16.00

Supercharge Your Link Building with Digital PR Campaigns

Link building is a very discussed technique in the SEO world… I’ll show you how to harness the power of DIGITAL PR campaigns to get incredible links on the SEO side and phenomenal links for your brand.

You will learn the methods, techniques and tips I use every day to create viral DIGITAL PR campaigns that will help your BRAND and your online visibility.

16.00 - 16.30

BREAK&COFFEE

Coffee break: relax, meet sponsors and network.

Simon Terbovšek

16.30 -17.00

From 0 to 130 million EUR revenue in the last 5 years.

Started in his garage with no capital and generated over 130 million EUR of net sales online in Europe.

Simon will give us a lecture about his beginnings, problems and mistakes. He will tell very interesting anecdotes and stories along the way and present tricks on how to help yourself and how not to repeat his mistakes.

In the lecture you will learn:
– tips on how to start a business and develop an idea

– how to help each other and how to think

– how to avoid mistakes

– how to grow your sales

– real case studies with numbers

Mads Singers

17.00 - 17.30

How to scale your SEO efforts with effective Delegation

Want to scale your SEO efforts but don’t know how to delegate effectively?

Then this is the talk for you! I will show you how to identify tasks that can be delegated, how to assign responsibilities effectively and how to monitor and manage work to achieve your SEO goals. I will also show you how to create a corporate culture that encourages delegation and employee growth. In addition, I will show you how to use automation tools to simplify and optimise the delegation process.

Marcello Ascani

17.30 - 18.00

Community or influencer marketing? How to create a unique corporate asset

Google (Android 12L) Simultaneous translation in English

Marcello is a YouTuber and CEO of an influencer marketing company. In this talk, he will discuss how the world of content has evolved in recent years and why it is crucial for companies to invest in communities now, by learning how to properly manage their editorial plan. He will provide tips and case studies that can be applied to your business.

Steven Dossou

18.00 -18.30

Inner arguments, Get Your Fight back

With online marketing constantly fluctuating, it’s no secret that the way we feel and think about digital marketing, our business, and daily operations also fluctuates, doubt or trust, fear or courage, sadness or happiness.

Every marketer had to walk this path at some point. How do we unchain the fight in us in order to remain steady and faithful to the vision of why we started in the mix of mixed emotions, such is the aim of Steven’s talk. 

After 18.30

Networking

Stay with us, meet all attendees, sponsors and speakers.

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