Masterclass SEO

Masterclass LEAD SEO 18 May 2023

Intensive, advanced, hands-on workshop during which you will be able to interact with the presenters to ask for advice and dissolve advanced technical doubts about SEO. Methodologies, techies, case studies and scentific practices on search engine ranking will be shown!

Why attend?

90% of the world’s searches occur on search engines. Understanding the techniques, how it works and how to increase your online visibility is crucial!

In the SEO LEAD Masterclass we will show in a CONCRETE AND PRACTICAL WAY how to leverage SEO to get LEADS, SALES and increase revenue.

“An advanced course on Modern SEO!”


Google, its mutations and algorithms: how to tame them?

Link & Digital PR

How to crate successful link building campaigns

Machine Learning

AI, ML and how to use semantic SEO

Audit SEO

Advanced SEO techniques, SEO Log, scraping, and more...

Local SEO

Local SEO e MyBusiness


Content for SEO and users.

Case Studies

Case Studies SEO step by step

Test SEO & tips

SEO Testing, Tips and Genius Solutions for SEO.


Bojan Maric

Co-Founder @Workello

Michał Suski

Founder Surfer SEO

Fery Kaszoni

Managing Director @Search Intelligence

Jason Barnard

Founder @ Kalicube

SEO case study

Speakers will show step by step replicable successful case studies in SEO


masterclass lead seo

Jason Barnard

10.00 - 11.30

SEO - Algorithms - Entity and Advanced Semantics

Speech in lingua inglese / Speech in English:

  • Google and its algorithms: how to manage them and get a boost in SERPs
  • How to do seo seriously for Websites, B2b Sites and Ecommerce
  •  brand SERPs and Knowledge Panel
  • Choosing the best Vertical Knowledge Graph for your  Knowledge Panel
  • Entity SEO and its impact on E-A-T
  • Google’s three Knowledge algorithms (and what it means for SEO)

Michał Suski

11.30 - 13.00

Technical SEO - Artificial Intelligence - AI - NPL and Audit

Speech in lingua inglese / Speech in English: 

  • Machine Learning in SEO, AI Content, Future of SEO Writing
    • clustering (its AI too)
    • NLP
    • content generation
    • question answering and generation
    • user intent detection in bulk
    • entities matching

13:00 - 14.30

pausa pranzo libera / lunch break

Bojan Maric

14.30 - 16.30

SEO in practice - Step by step case studies

Speech in lingua inglese / Speech in English: 

  • 5 case studies on 0 to 100,000 organics/month
  • Content velocity
  • Scaling content production from 0 to 100 articles per month
  • How to scale you content and SEO team
  • Top Secret Case Study on SEO

Fery Kaszoni

16.30 - 1830

Link Building: Digital PR that rock for SEO

Speech in lingua inglese / Speech in English: 

  • Advanced and working techniques of Digital PR and Link Building
    • how-to
    • case studies to do
    • examples
    • Tips


18 MAY 2023 - Masterclass LEAD SEO


MAY 2023 19th and 20 th





€ 699

Location Masterclass SEO

18 May - Hotel Melià - Milan

Hotel Melià Milano

Masterclasses will be held at Hotel Melià in Milan

Address: VIA MASACCIO 19, MILAN – May 18, 2023 Masterclass – May 19&20, 2023 MBSummit


The event will be held in Milan at the Melia Hotel on May 19 and 20, 2023. The Masterclasses will be held instead on May 18, 2023.

It depends on the type of ticket purchased. For the basic MBSummit ticket, access to the May 19 and 20, 2023 event is included. If you purchased the MBSummit + Masterclass ticket, the Masterclass of your choice on May 18 is also included.

NO. Lunch is free and you have about 1.15 of time for lunch break.

We will have professional translators during the event who will translate from English to Italian and Italian to English. AVAILABLE ONLY ON MAY 19 AND 20. They must be reserved once the ticket purchase is completed.

Sarah Sal

Facebook Ads Specialist at HOOTSUITE

Sarah gestisce le campagne Facebook ADS per Hootsuite & AdEspresso.

Ha gestito budget di milioni di euro su Facebook nei suoi 10 anni di lavoro ottimizzando campagne per brand internazionali tra cui ClickFunnels e Strategyzer.

Ogni giorno effettua test su Facebook Ads ed è autrice di diversi esperimenti pubblicati su AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek e Jon Loomer’s Power Hitters Club, ed è stata speaker all’evento su Facebook di Perry Marshall 80/20.

Se vuoi rivoluzionare le tue campagne Facebook ADS allora non potrai perderti l’intervento di Sarah!